PipeflowYour optician's shop, clearly in view.
Pipeflow reads your website and plans posts for Instagram and LinkedIn every week about frames, advice and service. You approve.
Please don't clean them with your jumper. Lukewarm water, a drop of washing-up liquid and a clean microfibre cloth are gentle on your lenses.
Example of a text tileWhy it usually gets left undone.
People rarely buy glasses
Years often pass between two pairs of glasses. For people to think of you then, you need to stay visible in between.
Craftsmanship stays invisible
Measuring, centring, edging, fitting: your expertise doesn't show in a product photo.
Health needs care
Posts about eyesight need care. Promises of a cure or exaggerated claims don't suit a specialist shop.
Where the topics come from.
From the range
New frames, glasses for your face shape, sunglasses, sports glasses, children's glasses.
From the workshop
Fitting glasses, tightening screws, edging lenses, cleaning, replacing nose pads.
Through the year
Sunny season, ski season and goggles, back to school, screen work, driving at dusk.
Three ideas for opticians.
- 01
Free adjustments
Tools and a pair of glasses on the workbench. A service that brings people into the shop.
Example Are your glasses slipping or pinching behind your ear? Pop in, we're happy to adjust them for you.
- 02
Which shape suits me?
Three frame shapes side by side. Answers one of the most common questions.
Example Round, square or cat-eye? The best way to find out which shape suits you is together, in front of the mirror.
- 03
Sunglasses with clear vision
Sunglasses on the shelf before summer. A concrete reason to post.
Example The sun is coming out, are your sunglasses? We have new models, with your prescription if you like. 😎
How Pipeflow helps.
From your website
Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.
With images
Photos from your website, your own photos, AI images or text tiles in your colours.
You approve
Nothing goes out until you approve it. You can edit, ask for a rewrite or pause at any time.
FAQ.
What do I need to watch out for with health topics?
No promises of a cure and no claims that suggest replacing an eye doctor's examination. Follow your profession's rules; you can set words in Pipeflow that should never appear.
Can Pipeflow book eye test appointments?
No, there is no connection to booking or till software. But your posts can point people to your appointment booking.
Can I show customers wearing their new glasses?
Only with their consent. Pipeflow asks about photos showing people before they are used.
What does Pipeflow cost?
Pipeflow is in its pilot phase. You can try it free.