PipeflowInstagram ideas for wine merchants.
Twelve post ideas around wines, winemakers and good occasions.
Our wine of the week goes with a relaxed evening and good food. Ask us in the shop and we'll tell you more about the winery. 🍷
Example of a text tile12 ideas for wine merchants.
With ready-made sample text to adapt.
- 01
Wine of the week
A bottle with a glass in front of the shelf. A short sentence on when to drink it.
Example Our wine of the week goes with a relaxed evening and good food. Ask us in the shop and we'll tell you more about the winery. 🍷
- 02
Wine to go with the dish
A bottle next to a typical dish. Answers the most common question.
Example What goes with roast pork? We have a suggestion, just ask on your next visit.
- 03
Visiting a winery
A photo from a supplier's vineyard or cellar, with permission. Shows a personal relationship.
Example This week we visited one of our wineries. We only buy what we've tasted ourselves.
- 04
A grape variety explained
Text tile with three features of a grape variety. Knowledge to save.
Example Fresh, spicy, a hint of pepper: that's how we describe Gruener Veltliner. Which grape variety should we explain next?
- 05
Announce a tasting
Glasses in a row, ready for the evening. Events bring people into the shop.
Example Another tasting is coming up soon. Places are limited, so sign up in the shop. #WineTasting
- 06
The right serving temperature
A wine thermometer on a bottle. A simple, useful tip.
Example Red wine can be a little cooler than many people think. A few minutes in the fridge does some reds good.
- 07
Alcohol-free alternatives
Alcohol-free wine or grape juice from the winemaker. Appeals to everyone who doesn't want to drink.
Example Not everyone wants alcohol, but everyone should be able to raise a glass. We also have alcohol-free wines and grape juices from winemakers.
- 08
Gift in a box
A bottle in gift packaging with a card. A concrete reason to buy.
Example Invited round and no gift yet? We'll wrap a suitable bottle nicely for you.
- 09
The new wine is here
The first bottles of the new vintage. A seasonal occasion in autumn.
Example The new vintage has arrived. Come by and taste how the wine year turned out.
- 10
Storing wine properly
Bottles lying on their side on the shelf. A tip for home.
Example Wines with corks are best stored lying down, in the dark and at a steady temperature.
- 11
The team tastes
The team at an in-house tasting. Shows care in choosing the wines.
Example Before a wine goes on our shelf, the whole team sits at the table and tastes it. This round was especially exciting.
- 12
Question for the community
Two glasses, red and white, with the question of which is the favourite. Gets comments.
Example Red or white for Sunday evening? Tell us your favourite.
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