PipeflowYour wine shop, poured just right.
Pipeflow reads your website and plans posts for Instagram and LinkedIn every week with wine tips, winemaker portraits and tastings. You approve.
What goes with roast pork? We have a suggestion, just ask on your next visit.
Example of a text tileWhy it usually gets left undone.
Knowledge in the cellar
You know the winemakers personally, but those stories stay in the shop.
Supermarkets and online shops
Wine is available everywhere. What sets you apart is your selection and advice, and that needs to be shown.
Little time for captions
Organising tastings, ordering, advising: writing posts always comes last.
Where the topics come from.
From the shelf
Wine of the week, wines for particular dishes, grape varieties explained, new arrivals, alcohol-free alternatives.
From the winemakers
Visits to wineries, the harvest, the vintage, work in the cellar, the people behind the bottle.
From the calendar
Tastings, St Martin's Day and new wine, barbecue season, holidays, corporate gifts before Christmas.
Three ideas for wine merchants.
- 01
Visiting a winery
A photo from a supplier's vineyard or cellar, with permission. Shows a personal relationship.
Example This week we visited one of our wineries. We only buy what we've tasted ourselves.
- 02
A grape variety explained
Text tile with three features of a grape variety. Knowledge to save.
Example Fresh, spicy, a hint of pepper: that's how we describe Gruener Veltliner. Which grape variety should we explain next?
- 03
Announce a tasting
Glasses in a row, ready for the evening. Events bring people into the shop.
Example Another tasting is coming up soon. Places are limited, so sign up in the shop. #WineTasting
How Pipeflow helps.
From your website
Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.
With images
Photos from your website, your own photos, AI images or text tiles in your colours.
You approve
Nothing goes out until you approve it. You can edit, ask for a rewrite or pause at any time.
FAQ.
What do I need to watch out for in posts about alcohol?
Don't target minors and avoid statements that play down excessive drinking. You can store mandatory details and banned words, which Pipeflow checks before every post goes live.
Can Pipeflow include my online shop with prices?
Pipeflow reads your website, but it doesn't connect to shop or till systems. If needed, you add prices yourself before approval.
Can I use photos from the winery?
Yes, upload them if you have the rights to them. For photos showing people, Pipeflow asks for consent.
What does Pipeflow cost?
Pipeflow is in its pilot phase. You can try it free.