Pipeflow

Your concept store, carefully curated.

Pipeflow reads your website and plans posts for Instagram and LinkedIn every week with finds, brands and stories from your store. You approve.

A still life from the storePipeflow Concept Store

A vase, a notebook, a candle: three things that happen to go together perfectly. That's how our selection comes about. #ConceptStore

Example of a text tile

Why it usually gets left undone.

Your selection is your product

You choose with a great eye, but without regular posts nobody sees what makes you special.

Lots of small brands

Every brand has a story. Telling them all alongside running the shop is almost impossible.

Instagram is your shop window

Many people discover concept stores online first. If you stay quiet there, you get overlooked.

Where the topics come from.

From your selection

New brands, favourite piece of the week, materials and origins, gift ideas, combinations from different areas.

From your store

Redecorating, unpacking deliveries, events, a pop-up with a brand, a look into the stockroom.

From your network

Designers, craft businesses and labels you stock, their workshops and stories.

Three ideas for concept stores.

All 12 Instagram ideas · 8 LinkedIn ideas

  1. 01

    Favourite piece of the week

    A product the team loves right now. A personal recommendation.

    Example
    Our favourite piece of the week. We had to stop ourselves from taking it home.
  2. 02

    Just arrived

    The new delivery on the table, half unpacked. Sparks curiosity.

    Example
    New pieces have arrived and are waiting to be discovered. Come in and have a browse.
  3. 03

    A gift for someone who has everything

    A selection of unusual gift ideas. Answers a common question.

    Example
    A gift for someone who already has everything? We have a few ideas you won't find on every corner. 🎁

How Pipeflow helps.

From your website

Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.

With images

Photos from your website, your own photos, AI images or text tiles in your colours.

You approve

Nothing goes out until you approve it. You can edit, ask for a rewrite or pause at any time.

Try it with your websitePilot phase: free to try.

FAQ.

Does Pipeflow suit a very individual style?

Pipeflow learns from your feedback, a thumbs up or down plus a reason, and turns it into rules about what to prefer and what to avoid. You can edit any text or have it rewritten.

Can I use photos of my brands?

Yes, if you hold the rights to them. Upload them or add them before approval.

Does Pipeflow use my colours?

Yes, Pipeflow reads the colours of your website and designs text tiles in them.

What does Pipeflow cost?

Pipeflow is in its pilot phase. You can try it free.