PipeflowYour online shop, regularly in the feed.
Pipeflow reads your shop, including the home page and subpages, and plans posts for Instagram and LinkedIn every week on products, how to use them and a look behind the scenes. You approve.
This is what it looks like in our everyday life, not in a photo studio. That's exactly what we designed it for.
Example of a text tileWhy it usually gets left undone.
No passing trade
Nobody walks past your shop by chance. If you don't post regularly, people quickly forget you.
You do everything yourself
Products, shipping, customer enquiries, returns: social media is often the first task to get left behind.
Product photos alone aren't enough
Cut-out product shots are everywhere. People buy from people who show who's behind the shop.
Where the topics come from.
From your products
Everyday use, materials and origin, new arrivals, bestsellers from your point of view, combinations.
From your everyday life
Packing table, shipping day, sample delivery, product development, photo shoot, stockroom.
From your calendar
New collection, last shipping date before Christmas, Mother's Day, holidays, the shop's anniversary.
Three ideas for online shops.
- 01
What it's made of
Close-up of materials or ingredients. Answers the question about quality.
Example Before a product goes into our shop, we know exactly what it's made of. Feel free to ask us if you'd like to know more.
- 02
Unpacking a sample delivery
The first delivery of a new product, freshly opened. Builds anticipation.
Example The samples for our new product have arrived, and honestly, we're a little excited. More soon.
- 03
Last shipping date before the holidays
Text tile with a note on the order deadline. Concrete and useful.
Example So your gift arrives on time, it's best to order early. You'll find our last shipping date before the holidays in the shop.
How Pipeflow helps.
From your website
Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.
With images
Photos from your website, your own photos, AI images or text tiles in your colours.
You approve
Nothing goes out until you approve it. You can edit, ask for a rewrite or pause at any time.
FAQ.
Does Pipeflow read my product pages?
Yes, Pipeflow reads the home page and subpages of your website, including product pages, and uses the photos it finds there. It doesn't connect directly to your shop system or stock.
Can Pipeflow tag products on Instagram or run ads?
No. Pipeflow plans normal image posts with text. Paid ads and shopping features are not part of it.
How do I make sure mandatory details are included?
You can store mandatory details, and Pipeflow checks before every post goes live whether they're included. Which details you need depends on your products.
What does Pipeflow cost?
Pipeflow is in its pilot phase. You can try it free.