PipeflowInstagram ideas for food lovers.
Twelve post ideas for delicatessens, from the wheel of cheese to the gift hamper.
Freshly cut: a long-aged mountain cheese, strong and slightly nutty. Best to come and try it. #cheese #delicatessen
Example of a text tile12 ideas for delicatessens.
With ready-made sample text to adapt.
- 01
The freshly cut wheel
A large wheel of cheese, freshly cut. Cheese is one of the most photogenic products in the shop.
Example Freshly cut: a long-aged mountain cheese, strong and slightly nutty. Best to come and try it. #cheese #delicatessen
- 02
Tasting olive oil
A photo of oil in a glass or on a spoon, with short instructions on how to taste it.
Example Olive oil is best tasted on its own: one sip, draw in some air, taste. Good oil tickles the throat slightly, and that is a good sign.
- 03
Cheese and wine
A cheese paired with a matching wine, with the reason why.
Example A strong blue cheese and a sweet wine: this pairing surprises many people, and that is exactly why we love it.
- 04
Gift hamper in the making
A photo of a gift hamper being packed. A reminder of gift occasions.
Example Every gift hamper is packed by hand, matched to the occasion and the person receiving it. Just tell us who it is for. 🎁
- 05
Just arrived
A new product photographed up close, with one sentence about its origin.
Example New here: marinated artichokes from a small artisan producer. Perfect as a starter or on bread with a little olive oil.
- 06
Ham cut by hand
A photo of wafer-thin sliced ham. Craft at the counter.
Example Wafer-thin and freshly cut, that is how ham tastes best. We slice it for you right at the counter.
- 07
Antipasti platter for guests
An arranged platter with products from the shop. Helps customers picture a dinner party.
Example Guests at the weekend? With cheese, ham, olives and some bread from our shop, the starter is ready in no time.
- 08
Not all vinegar is the same
Different vinegars side by side with a short explanation of what each one is for.
Example Balsamic for strawberries, cider vinegar for salad, sherry vinegar for sauces. Every vinegar has its place, and we are happy to advise you.
- 09
Tasting evening
A text tile about the next tasting evening in the shop.
Example Our next tasting evening is coming up. We will open a few special bottles and present cheeses from different regions. Places are limited, please sign up.
- 10
Freshly ground spices
A photo of colourful spices in jars or bowls.
Example Whole spices keep their aroma much longer than ground ones. Our tip: grind pepper and cumin just before cooking.
- 11
Artisan pasta
A photo of pasta with a rough surface and an explanation of why sauce clings to it better.
Example See the rough surface? This pasta is pressed through bronze dies. That makes the sauce cling much better.
- 12
Chocolate to taste
A photo of pieces of chocolate, perhaps with cocoa beans.
Example Dark chocolate should be tasted slowly: let a piece melt on your tongue, do not chew. That way it releases its full aroma.
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