PipeflowFresh flowers in your feed every week.
Every week Pipeflow plans posts for Instagram and LinkedIn for your flower shop, based on your website and with your approval.
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It's peony season. Only a few weeks a year, which is why we enjoy them all the more.
Example of a text tileWhy it usually gets left undone.
The nicest bouquets go fast
Barely tied and already sold. Often there's no time for a photo, let alone a post.
Holidays bring a rush
Before Valentine's Day or Mother's Day you have your hands full. That's exactly when posts should be going out.
Big chains are everywhere
Supermarkets and online shops sell flowers too. Without posts, nobody sees your advice and handiwork.
Where the topics come from.
From your workshop
Bouquets in the making, tools, ribbons, seasonal flowers, table decorations and wreaths.
From your year
Valentine's Day, Mother's Day, weddings, All Saints' Day, Advent and the flower of the season.
From your knowledge
Caring for cut flowers, repotting houseplants, the language of flowers and the right flowers for each occasion.
An example week.
How Pipeflow could plan a week for you.
Monday: Fresh stock has arrived
A photo of the buckets of freshly delivered flowers in the shop. On a Monday it shows what the week will bring and invites people to drop by while the choice is at its biggest.
Wednesday: One colour, many flowers
A photo of several varieties in one colour, such as everything in orange in autumn. A calm yet eye catching image in the feed that shows how you put colours together.
Friday: A gift to bring for the weekend
A photo of a small ready made bouquet for an invitation on Saturday, with a note on how late you are open. On Fridays many people wonder what to bring to dinner at friends'.
Three ideas for florists.
- 01
Hands at work
Close-up of hands tying a bouquet.
Example Every bouquet here is tied by hand. Stem by stem, until everything is just right.
- 02
Care tip
A tile on how to make cut flowers last longer.
Example Cut the stems at an angle, keep the vase clean, change the water every two days. That way your bouquet lasts longer.
- 03
Language of flowers
Explain what a flower traditionally means.
Example Forget-me-nots have long stood for remembrance and loyalty. A small gift with a big meaning.
Tips for florists.
A calm background
A colourful bouquet in front of a full shelf gets lost in the picture. Place it in front of a light wall or on the workbench, and the shapes and colours come through.
Describe vase life honestly
Don't write that a bouquet lasts two weeks when that depends on care and variety. A concrete tip on how to keep the flowers fresh for longer is more helpful.
State how to order and delivery options
If you deliver or take orders by phone, put that permanently in your profile and regularly in your posts. People who see a bouquet often want to know straight away how to get it.
Funeral flowers with restraint
You can show wreaths and arrangements for funerals, but without names on the ribbons and without reference to a specific service. A calm text without a sales tone fits better here.
How Pipeflow helps.
From your website
Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.
With images
Photos from your website, your own photos, AI images or text tiles in your colours.
You approve
Nothing goes out until you approve it. You can edit, ask for a rewrite or pause at any time.
FAQ.
Can I prepare posts before holidays?
Pipeflow plans every week in advance, at the time you choose. That way posts go out even when the shop is at its busiest.
Can I use my own flower photos?
Yes, that's even best. You can upload your own photos, use photos from your website or swap in your own photo at any time.
Does LinkedIn suit a flower shop?
Yes, for business customers, hotels, restaurants and recruiting. Pipeflow plans posts there about partnerships and your business.
What do I post in January when things are quiet?
Houseplants, care tips against dry heating air, the first tulips and ideas for Valentine's Day. Quiet months are a good time to share knowledge that had no room during Advent.
Can I show bouquets I made for customers?
The work is yours, and a photo of the bouquet in the shop is the simplest option. If you want to show where it was used or which wedding it was for, ask the couple or the family first and don't name anyone without their agreement.
How do I stand out online from supermarket flowers?
Show what is missing there: advice, seasonal flowers from nearby nurseries, bouquets made to order and your personal style of arranging. You don't need to spell out the comparison, it happens by itself when people see your work.
What does Pipeflow cost?
Pipeflow is in its pilot phase. You can try it free.