PipeflowSocial media for small businesses
For businesses that would rather work than post.
No agency, no marketing department. Just your website and a few minutes for approval.
You're good at your craft. Not necessarily at Instagram.
In small businesses, social media is usually done by the boss on the side, in the evening or not at all. Pipeflow takes the work off your hands and leaves the decision to you.
Made for businesses like yours
What is really enough.
One or two channels
Instagram if your customers are private individuals. LinkedIn if you sell to companies or are looking for staff. You do not need more at the start.
Three posts a week
Enough to stay visible. Few enough that you do not run out of topics.
Fixed days, fixed time
Easy for you to plan, predictable for the people who follow you.
Where the time usually goes.
And what Pipeflow takes off your hands.
Finding topics
The biggest hurdle is the question of what to post at all. Pipeflow takes the topics from your website.
Writing texts
Pipeflow writes. You read and change what does not fit.
Finding images
Photos from your website, your own uploads, AI images or text tiles in your colours.
Posting on time
Pipeflow publishes at the planned time. You do not have to think about it.
How it works
- 1
Enter your website
Pipeflow reads your home page and subpages: what you offer and which colours you use. No website? Then a few sentences about your business are enough.
- 2
Look at your week
Pipeflow plans your posts for Instagram and LinkedIn, with text, image and time.
- 3
Approve
You read through, change what you want to change and approve. Pipeflow publishes at the planned time.
Mistakes almost everyone makes.
Starting with too much
Four channels, a post every day, and after three weeks it stops. Better to start small and keep going.
Waiting for perfection
A good post today is worth more than a perfect one that never appears.
Only talking about offers
People follow businesses because they learn something or get a look behind the scenes. Advertising can be part of it, just not every time.
FAQ
Do I need a website?
No. Without a website, you describe your business in a few sentences.
How much time do I need per week?
As much as you need to look through and approve. Pipeflow plans the rest.
Do I need Instagram and LinkedIn?
Not necessarily. Start with the channel where your customers are. Pipeflow plans for both if you connect both.
What if I have no time to approve?
Then nothing goes out as long as approval is switched on. If you know a busy stretch is coming, you pause or switch approval off for a while.
Does social media do anything for a small business at all?
Rarely jobs right away. But anyone looking for you, whether customer, applicant or supplier, sees that you exist and what you do. That pays off over months.
Agency or do it yourself?
An agency takes a lot off your hands, but needs ongoing coordination and budget. Doing it yourself takes time. With Pipeflow the work runs automatically and the decisions stay with you. More in the guide.
What does it cost?
Pipeflow is in its pilot phase. You can try it free.
Try it with your website.
Pilot phase: free to try. Nothing is published until you approve it.