Pipeflow

Comparison

Do it yourself, agency or Pipeflow.

Three ways to regular posts. And when each one fits.

The difference at a glance.

Who does what, and what is left for you.

Do it yourselfAgencyPipeflow
TopicsDo it yourself: YouAgency: The agencyPipeflow: From your website
TextsDo it yourself: YouAgency: The agencyPipeflow: Pipeflow writes
ImagesDo it yourself: YouAgency: The agencyPipeflow: Photos, AI images, text tiles
PublishingDo it yourself: YouAgency: The agencyPipeflow: Automatic
ApprovalDo it yourself: Not neededAgency: Rounds of feedbackPipeflow: One tap
Ad campaignsDo it yourself: YouAgency: YesPipeflow: No
Your effortDo it yourself: Almost everythingAgency: Briefing and feedbackPipeflow: Just approve

When an agency is better.

We'd rather say so up front.

When there is no strategy

Pipeflow carries things out. If you don't yet know what your brand stands for, you first need someone to do the thinking.

For campaigns with a budget

Paid advertising and campaigns are agency work. Pipeflow does ongoing posts.

When things move by the day

If you constantly have to react to today's events, you need people.

With very few posts

If you only post a few times a month, you don't need a tool for it.

When Pipeflow fits.

The channel should keep running

When regularity matters more than individual highlights.

No marketing team

If the person who should be posting actually does something else.

Recurring topics

Businesses with a consistent offer: trades, hospitality, practices, consulting.

Questions about the comparison.

Can you combine Pipeflow and an agency?

Yes. The agency does strategy and campaigns, Pipeflow does the ongoing posts.

What does Pipeflow cost?

Pipeflow is in its pilot phase. You can try it free.

Try it with your website.

Pilot phase: free to try. Nothing is published until you approve it.