PipeflowIndustry
Properties come and go. Trust remains.
Pipeflow keeps your channel alive between two sales.
Last updated:
Why it usually gets left undone.
Listings alone can't carry a channel
If you only post offers, you are read as advertising and swiped away.
Sales are rare
A channel that is only active when a sale closes is silent most of the time.
Trust is built beforehand
The decision for an estate agent is often made months before the first contact.
Where the topics come from.
From your website and what you tell Pipeflow. Not from the internet.
From your portfolio
Properties, renovations, viewings.
From the market
Interest rates, additional costs, subsidies. That carries you between sales.
From the process
How valuations work and which questions matter before a viewing.
Topics between two deals.
What buyers and sellers really want to know.
Before selling
Which documents are needed, what the energy performance certificate is for and what viewers notice first at a viewing.
Before buying
Which additional costs to expect, how to prepare financing and which questions are fair to ask.
From the region
New building projects, schools, transport links, plots of land. Whoever explains the area is remembered as someone who knows it.
From your everyday life
A day with three viewings, a difficult case that ended well. Without names and with permission.
Two channels, two roles.
For the pictures: rooms, light, views, location. This is where private owners who might sell in a year form their first impression.
For the professional side: market assessments, experience with developers and property managers, contacts with banks and investors.
Your profile
On LinkedIn, Pipeflow posts on your personal profile. That suits real estate well, because trust usually goes to a person, not a logo.
What to watch out for.
Real photos for real properties
Always show a property with your own photos. AI images suit knowledge posts, never as a stand in for the flat.
Owners' consent
Before interiors go online, ask the owners. Personal belongings and family photos come out of the picture first.
No exact address
Street and house number rarely belong in a post. The area is enough to spark interest.
Questions from this industry.
Can Pipeflow post property data automatically?
No. There is no connection to estate agent software. Pipeflow takes the topics from your website.
What about required information?
You can store information that must always be included. Before every publication, Pipeflow checks whether it is in the post.
There are just two of us in the office. Is it worth it?
Especially then. Small offices rarely lack quality, they usually lack time.
How often should a real estate agency post?
Three times a week is a good rhythm. It is often enough to stay in people's minds and easy to fill with knowledge topics, even when no property is available.
Can I show a new property right away?
Yes. You take a planned post, add your own photo, adjust the text and publish it right away with “Post now”.
May I show sold properties?
With the owners' consent, yes. A “Sold” with one sentence about the location or the process shows that you deliver results. Leave out prices and names.
Do I need Instagram if I mainly handle commercial property?
Not necessarily. For commercial space and investors, LinkedIn is often the more important channel. You only connect the channels that suit you.
What does Pipeflow cost?
Pipeflow is in its pilot phase. You can try it free.
Try it with your website.
Pilot phase: free to try. Nothing is published until you approve it.