PipeflowIndustry
Information instead of advertising.
And nothing goes out before you approve it.
Last updated:
Why it usually gets left undone.
The rules are strict
Promises of healing and before-and-after pictures are tricky under professional rules. That's why you see every post beforehand.
Time is short
Between appointments there is no window for editorial work.
Patients look first
Anyone looking for a practice wants to know how things are done there.
Where the topics come from.
From your website and what you tell Pipeflow. Not from the internet.
Information
Explanations, exercises, prevention.
Everyday practice
How a first appointment works and what to bring.
Team
New colleagues, training, opening hours.
What you can show.
No patients, no promises.
The rooms
Entrance, waiting area, treatment room. People coming for the first time feel calmer when they know what it looks like inside.
The team
Who works here, who has which training, who speaks which language. With the consent of each person.
A simple exercise
For example for the neck at the desk, as a text tile in three steps. With a note that it does not replace treatment.
Practical information
Holiday times, booking appointments, what to bring to the first visit. That saves calls at reception.
A calm rhythm.
Three times a week
Enough for most practices. Health information, everyday practice life and practical information take turns.
Approval as a check
Read every post the way a patient would read it. If something sounds like a promise, change it or have it rewritten.
One channel is enough
Many practices start with Instagram. LinkedIn is worth it if you also want to reach doctors, referring physicians or colleagues.
Limits you should know.
No promises of healing
Sentences like “pain free in three weeks” do not belong in a post. Put such words on your list of banned words.
No patient cases
Even anonymous stories can be recognisable, especially in the countryside. Better to explain things in general terms.
Careful with before and after
Such pictures are sensitive in many health professions. If in doubt, ask your professional chamber or association.
Questions from this industry.
Can patient data show up?
Pipeflow isn't connected to practice software. It reads your public website and what you enter yourself.
Can a practice advertise on social media?
Inform, yes. The limits differ depending on the profession and chamber. You approve every post beforehand.
Can I block certain words?
Yes. Pipeflow checks for words that should never appear before every publication.
Who answers health questions in the comments?
You do, Pipeflow does not reply. For personal complaints, pointing to an appointment is usually a better answer than an assessment from afar.
I work alone in my practice. Is there enough time?
Pipeflow takes care of writing, images and planning. What remains for you is reading and approving, and that works between two appointments too.
How do I find topics patients care about?
For one week, note down what people ask on the phone and during treatment. Every question that comes up more than once is a post. Pipeflow also takes the services from your website.
And reviews on Google?
Pipeflow has nothing to do with them. How to reply to reviews without breaching confidentiality is explained in the guide.
What does Pipeflow cost?
Pipeflow is in its pilot phase. You can try it free.
Try it with your website.
Pilot phase: free to try. Nothing is published until you approve it.