PipeflowPhysiotherapy people can find online.
Pipeflow reads your physiotherapy practice website and plans posts for Instagram and LinkedIn from it every week, which you approve beforehand.
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For your first session, please bring your referral, any previous reports, comfortable clothes and a towel. We'll sort out the rest together.
Example of a text tileWhy it usually gets left undone.
One treatment after another
Between two sessions there's barely time for documentation, let alone Instagram.
Exercises yes, promises no
Physiotherapy is all about movement, but promises of cures and patient stories are off limits. That makes it hard to strike the right balance.
Therapists are in demand
Many practices are hiring. If you don't show online what it's like to work with you, applicants will pass you by.
Where the topics come from.
From the therapy room
Equipment, treatment tables, foam rollers, the training area: what your practice looks like before someone comes for the first time.
From the team
Who has which qualification, who treats children, who does home visits. That way everyone finds the right person.
From everyday life
Moving more at the office, lifting properly, getting to your first session with a referral: general tips instead of diagnoses.
An example week.
How Pipeflow could plan a week for you.
Monday: A term from therapy
A text tile explaining a term like manual therapy, lymphatic drainage or trigger point in two sentences. Factual and without promises of healing, so patients understand what happens in their session.
Wednesday: Small aids for home
A photo of a resistance band, spiky massage ball or foam roller on the treatment bench, with a note that you are happy to show the right way to use it in a session. Relatable and intriguing, without spreading an exercise without guidance.
Friday: Into the weekend on the move
A photo of hiking boots, a bike helmet or a path in your area with a general reminder to ease in gently after a week at the desk. It shows that you care about everyday movement, not just treatment.
Three ideas for physiotherapists.
- 01
Breaks at the office
A text tile with general ideas for movement breaks at your desk. Clearly marked as an everyday tip.
Example Stand up once an hour, roll your shoulders, take a few steps. Short breaks do you good, but they don't replace treatment.
- 02
A piece of equipment introduced
A photo of a training machine or therapy material and what you use it for.
Example This is our sling table. We use it for various exercises, and at your appointment we'll show you whether it's right for you.
- 03
Meet the team
One portrait per post, with consent and focus area. Helps people choose the right therapist.
Example This is one of our therapists. You'll find her focus areas on our website, so feel free to ask about them when you book.
Tips for physiotherapists.
No remote diagnoses in comments
If someone describes their symptoms under a post, don't give an assessment from a distance. Thank them and invite them to book a session or speak to their doctor, which protects both sides.
Recognisable means more than the face
A back or a knee can be recognisable too if tattoos or scars are visible. Get written consent, or for posts rather photograph team members who are happy to act as models.
Make it clear how to reach you
In many practices the phone is hard to staff because everyone is busy treating. Put in your profile when someone picks up or how best to request an appointment, and frustration drops on both sides.
One topic per post
A post about shoulders, spinal discs and running all at once is too much. Take one topic per post and one sentence people can remember.
How Pipeflow helps.
From your website
Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.
With images
Photos from your website, your own photos, AI images or text tiles in your colours.
You approve
Nothing goes out until you approve it. You can edit, ask for a rewrite or pause at any time.
FAQ.
Can I show exercises on Instagram?
General movement tips are fine, as long as you don't promise anything and make clear they don't replace treatment. Follow professional rules and advertising rules for health professions: no promises of cures, no patient cases, no before-and-after pictures.
Pipeflow doesn't make videos. Is that enough for physiotherapy?
Pipeflow plans posts with an image and text, not videos or Reels. For information, your team and your practice, a good photo or a text tile in your colours is all you need.
How do I get my qualifications into the posts?
Pipeflow reads the home page and subpages of your website. If your focus areas and qualifications are listed there, they feed into the topics, and thumbs-up or thumbs-down feedback makes the suggestions more accurate over time.
Can I write that I treat particular complaints?
You can describe factually which focus areas and methods you work with. Avoid promises like pain free after a few sessions, because every case is different. If in doubt, check the wording with your professional association.
How do I handle patients following me on Instagram?
That is a good sign as long as the relationship stays professional. Don't follow patients back on your own initiative and don't discuss anything personal in messages. For questions about treatment, kindly refer them to their next appointment.
Does LinkedIn make sense for a physiotherapy practice?
Mainly if you are looking for therapists, working with companies on workplace health or keeping in touch with doctors. You are more likely to reach patients on Instagram. Pipeflow plans separate posts for each channel.
What does Pipeflow cost?
Pipeflow is in its pilot phase. You can try it free.