PipeflowYour firm, visible in a matter-of-fact way.
Pipeflow reads your tax firm's website and plans factual posts for Instagram and LinkedIn every week, which you approve before they go out.
Last updated:
The next filing deadline is getting closer. If any documents are still missing, please send them to us soon, so there's enough time to handle everything carefully.
Example of a text tileWhy it usually gets left undone.
Deadlines come first
In the busy weeks before filing deadlines there isn't a minute for posts. Afterwards, the topic is forgotten.
Jargon puts people off
Explaining tax topics clearly and still accurately takes time and care.
New talent is hard to find
Many firms are looking for qualified staff, but hardly anyone sees what a working day with you really looks like.
Where the topics come from.
From daily life at the firm
Collecting receipts properly, submitting receipts digitally, reminders about filing periods and typical questions in the first meeting.
From start-up advice
What to clarify before starting a business, which documents the firm needs, how working together works.
From your team
Apprenticeships, further training, team introductions, working time models and job openings.
An example week.
How Pipeflow could plan a week for you.
Monday: The employee tax assessment in brief
A text tile explaining in simple words what the employee tax assessment (Arbeitnehmerveranlagung) is and who should look into it. Phrased in general terms, with a note that individual cases belong in a consultation.
Wednesday: What an accountant does all day
A portrait of a team member at her desk, with consent, and three sentences about her tasks. It makes the firm tangible and helps when looking for new staff.
Friday: Self-employed on the side
A text tile for anyone who sells or rents something out alongside their job, with a general note that even small side incomes can matter for tax. Many people think about their own projects at the weekend and will remember who to ask.
Three ideas for tax advisers.
- 01
A term explained simply
A technical term in two sentences, such as input VAT or business expense.
Example What is a business expense? Put simply: costs that arise from your business activity. What's deductible in your particular case is something we'll work out together. #tax #taxadvice
- 02
The first meeting
How a first meeting at the firm works and what to bring.
Example In the first meeting we get to know your business and work out which services you need. It's best to bring your latest tax assessments and an overview of your income.
- 03
Meet the team
A photo of a team member and her area of work. Makes the firm personal.
Example She takes care of our day-to-day bookkeeping and is often the first person to ask about receipts. Great to have you on the team!
Tips for tax advisers.
No individual advice in comments
If someone asks a specific tax question under a post, answer in general terms and invite them to a meeting. A public answer without knowing the documents can do more harm than good.
Faces rather than paragraphs
From the outside, tax firms often look alike. Photos of the team, the meeting room or the entrance show who people will be dealing with, and that matters for something as personal as tax.
Topics along the tax year
Reminders work best a few weeks before a deadline, not on the last day. Plan topics along the year: annual accounts, employee tax assessment, advance payments, receipts before Christmas.
Make examples unrecognisable
If you tell an example from your work, change the industry, place and details so that nobody can be recognised. Clients trust you with their figures, and that should be felt even in a harmless post.
How Pipeflow helps.
From your website
Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.
With images
Photos from your website, your own photos, AI images or text tiles in your colours.
You approve
Nothing goes out until you approve it. You can edit, ask for a rewrite or pause at any time.
FAQ.
How do we stay within professional rules?
Follow the professional rules for tax advisers and the requirements of your chamber: inform factually, no client cases, no promises of success. Pipeflow checks every post for words that must never appear and for mandatory notices, and nothing goes out without your approval.
Is there a connection to our practice software?
No. Pipeflow doesn't access client data or practice software. It only reads your public website.
Can I always add a notice such as "not a substitute for advice"?
Yes. You set mandatory notices like this, and Pipeflow checks before every publication that they are included.
Doesn't a tax firm look unprofessional on Instagram?
Not if the tone suits the firm. Factual explanations, a friendly team and clear notes on deadlines come across as approachable rather than unprofessional. Founders in particular look for contacts there.
How do we stop an old post from spreading wrong information?
Tax rules change, so posts should stay general and not mention amounts or thresholds that change regularly. On Instagram and LinkedIn you can edit the text of older posts afterwards. With Pipeflow you also see every post before approving it.
Is it worth it for a small firm of two people?
Especially there, because nobody has time for marketing. If posts arrive ready planned and you only approve them, the effort stays small. And a small firm thrives on being seen as personal.
What does Pipeflow cost?
Pipeflow is in its pilot phase. You can try it free.