PipeflowHow to use this list
On LinkedIn you do not have to tell a big story every day. It is enough to share one good thought regularly. The 30 ideas below are sorted into six groups. Pick one or two from each group, add them to your topic list and switch between the groups when you post. That keeps your profile varied without you having to think for long.
Which broad topic areas suit business owners on LinkedIn is covered in the guide LinkedIn topics for business owners. This one is about concrete post ideas you can put into practice this week.
Sharing expertise
Knowledge is the best business card on LinkedIn. You show that you know your stuff without advertising:
- 1. The most common customer question: answer the question you hear every week. The tax adviser explains which receipts she really needs.
- 2. A mistake you often see: the plumber explains why the heating breaks down in autumn when it has never been serviced.
- 3. A short checklist: five things to clarify before a bathroom renovation, or four questions before the first meeting with a consultant.
- 4. A term explained simply: what is behind a technical word that often confuses your customers? One paragraph, without jargon.
- 5. A myth corrected: something many people believe that is not true. The physiotherapist explains why resting does not always help with back pain.
Showing projects and work
Results make what you can do tangible. Important on LinkedIn: also explain how you arrived at the solution.
- 6. Before and after: one photo of the starting point, one of the result and a few sentences about the biggest challenge in between.
- 7. A project in three sentences: starting point, solution, result. The joinery shows a reception desk for a medical practice.
- 8. Your most important tool: a machine, a piece of software or a method, and why it benefits your customers.
- 9. A job that went differently than planned: what went wrong and how you solved it. Honesty has more impact here than polish.
- 10. A customer quote: one sentence from a review, shared with permission. How that works is in the guide Sharing customer reviews on social media.
Team and business
People follow people. Posts about your team show who is behind the business. Ask first whether people want to be shown, more on this in the guide Staff photos and consent.
- 11. Introducing a new colleague: what she does, what she brings and why you are pleased to have her.
- 12. A completed apprenticeship: congratulations to the apprentice, plus a sentence on what he learned during the apprenticeship.
- 13. An anniversary: ten years with the business, the fifth year of self-employment, the first branch. Tell people what has changed since.
- 14. An ordinary working day: what does the morning look like in the bakehouse, the office or the workshop?
- 15. Why the business exists: the story of how it was founded or taken over, told briefly and honestly.
Attitude and experience
These posts are more personal. They often work particularly well on LinkedIn because they show how you think:
- 16. A lesson from your years in the job: something you do differently today than at the start.
- 17. A decision and the reason behind it: for example why you now only work within a certain radius or introduced Saturday appointments.
- 18. Your opinion on an industry topic: skills shortage, digitalisation, energy prices. Factual, with a thought of your own.
- 19. A training course: what you learned and what your customers get out of it.
- 20. A mistake of your own: what happened and what you took away from it. That makes you approachable.
Region and network
For businesses in Austria in particular, the region is a strong topic. How businesses in Austria can plan their posts automatically is covered on the page Social media automation in Austria.
- 21. Recommending a partner business: the electrician you have worked with on building sites for years. Tag him if he is on LinkedIn.
- 22. An event: an industry meeting, a trade fair or a business breakfast. What did you take away from it?
- 23. Local suppliers: where your wood, your flour or your goods come from and why that matters to you.
- 24. Your involvement: sponsoring the football club, volunteering with the fire brigade, an apprenticeship project with the school.
- 25. Congratulating a customer: on an opening, a refurbishment, an anniversary. Only if the customer agrees.
Recruiting and occasions
Finally, ideas tied to an occasion. They are easy to plan across the year:
- 26. Advertising a job personally: do not just link to the ad, say in your own words who you are looking for. More in the guide Finding staff through social media.
- 27. Why people want to work for you: concrete reasons instead of clichés, such as predictable working hours or a company car of your own.
- 28. A new offer: a new service, a new product, a new location. Explain why you introduced it.
- 29. Seasons and dates: start of the season, company holidays, deadlines your customers should know about.
- 30. A review of the year: at the end of the year, three things that went well and one you want to do better next year.
Turning an idea into a post
An idea is not yet a post. A simple structure helps: a first sentence that makes people curious, then three to five short paragraphs and at the end a question or a clear pointer. On LinkedIn, readers first see only the opening lines, so the beginning matters most.
An example for idea 2 from a plumber: “Most of the heating emergency calls we get in October could have been prevented in summer. A service does not take long. During it we spot dirty burners, weak pumps and leaking valves before it gets cold. When was your heating last checked?”
How often you should publish posts like these is covered in the guide How often to post on LinkedIn.