PipeflowHot water, clear words.
Every week Pipeflow uses your website to plan posts about bathrooms, heating and water for Instagram and LinkedIn, and you approve them with one click.
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Is your radiator gurgling and not getting warm at the top? Turn the heating off briefly, open the valve with the key until water comes out, then close it. Afterwards check the pressure on the system. #heating #tip
Example of a text tileWhy it usually gets left undone.
Always on call
Between emergency call-outs, building sites and maintenance, there is never a quiet hour for posts. That is why your channels often stay silent for months.
People only call when it drips
Customers usually only think of the plumber when something is broken. Regular tips remind them that maintenance saves trouble.
Skilled workers are scarce
Good people for plumbing and heating are hard to find. Showing what life in your business is like gives you an edge with applications.
Where the topics come from.
From bathroom renovations
Walk-in shower, wall-hung toilet, washbasin with storage. Before and after, with the reason for the solution.
From the boiler room
Bleeding the heating, checking pressure, servicing before winter, switching to a heat pump. The questions that come back every year.
From everyday life in the business
The stores, the service van, the apprentice soldering for the first time. Insights that show who rings the customer's doorbell.
An example week.
How Pipeflow could plan a week for you.
Monday: The tap in detail
A photo of a new thermostatic shower mixer, neatly fitted and well lit. Small parts with a big everyday effect show what matters when choosing.
Wednesday: Hot water, but how?
A text tile comparing a hot water tank, an instantaneous water heater and hot water from a heat pump in simple words. Many homeowners barely know their own system, and an overview like this can lead to a consultation.
Friday: Before you go on holiday
A photo of the main stopcock with a note on where it usually sits in the house and why you should know it before a longer absence. It suits the time before holidays and can help prevent water damage.
Three ideas for plumbers.
- 01
A look at the pressure gauge
A close-up of the pressure gauge on the heating, with a note on when to call. A small tip with a big benefit.
Example This gauge on your heating shows the pressure in the system. If it keeps dropping, something is wrong, and then we had better take a look.
- 02
Outdoor tap before the frost
A garden tap with a shut-off valve in the cellar. A typical autumn tip that prevents damage.
Example Before the first frost: shut off the outdoor tap from inside and open it outside so the remaining water drains out. That way no pipe bursts in winter. ❄️
- 03
The heat pump in the garden
The outdoor unit of a newly installed heat pump. Many people are thinking about switching right now and are looking for examples.
Example The new heat pump has arrived. Before installing, we looked closely at the radiators, insulation and hot water with the owners, because no two houses are the same. #heatpump
Tips for plumbers.
A customer's bathroom without personal items
In a finished bathroom, toothbrushes, shampoos and monogrammed towels appear quickly. Clear them away briefly before the photo, so the picture shows your work and not the family's daily life.
Shoot from the corner
Many bathrooms are small, and a photo from the doorway only shows half of it. Shoot from a corner, at hip height and with your phone's wide angle setting, and the room will look as it really is.
Heating topics without a culture war
When it comes to replacing heating systems, opinions differ widely. Keep posts factual, explain pros and cons and invite people to an on site consultation, rather than recommending one solution for every house.
Keep emergencies out of the inbox
A burst pipe is not something for an Instagram message. Put the phone number for urgent cases clearly in your profile, so nobody is left waiting for a reply in the inbox.
How Pipeflow helps.
From your website
Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.
With images
Photos from your website, your own photos, AI images or text tiles in your colours.
You approve
Nothing goes out until you approve it. You can edit, ask for a rewrite or pause at any time.
FAQ.
Can Pipeflow plan seasonal topics such as heating maintenance?
Pipeflow plans posts from the services on your website. You can edit any suggestion or ask for a rewrite, for example if you want to put maintenance first in autumn.
What if I cannot use a post right now because we are fully booked?
You can pause the planning at any time and pick it up again later. You can also simply not approve individual posts.
I do not have a website. Will Pipeflow still work?
Yes. Then a few sentences about your business are enough, for example what you offer and the area you work in.
If I show people how to fix small things themselves, will anyone still call?
Nobody will hold small tips like descaling the tap aerator against you, quite the opposite. People who have learned something useful from you are more likely to call you when it gets serious. Bigger jobs should be clearly marked as work for a professional.
How do I show a bathroom renovation that takes several weeks?
Turn it into a short series: demolition, pipework, tiling, finished bathroom. Each step becomes its own post, and anyone following along understands afterwards why a bathroom takes time. Upload the photos to Pipeflow and they can be planned into the coming weeks.
As a one person business, do I even need social media?
As a sole trader, you are the brand. Customers want to know who is coming into their home, and a few posts with your face and your work answer that. If the planning is taken care of, it stays manageable even with a full diary.
What does Pipeflow cost?
Pipeflow is in its pilot phase. You can try it free.