PipeflowWood that gets noticed.
Every week Pipeflow uses your website to plan posts about your furniture, doors and workshop for Instagram and LinkedIn. You just approve.
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Walnut is dark and warm, with a lively grain. We love using it for tabletops and chests of drawers that should catch the eye. #walnut #lovewood
Example of a text tileWhy it usually gets left undone.
No time after work
During the day you are at the workbench or out fitting. Hardly anyone manages to write Instagram posts every evening as well.
Beautiful pieces disappear
Every finished table and every fitted wardrobe goes to the customer and is gone. Without a photo and a post, nobody sees what your workshop can do.
Young talent cannot find you
Young people look for apprenticeships on their phones. If your joinery does not show up there, they apply somewhere else.
Where the topics come from.
From the workshop
Choosing wood, gluing, sanding, oiling: the steps customers never see but find fascinating.
From finished jobs
The oak dining table, the coat rack in the alcove, the new front door. With photos from your website or your own uploads.
From your customers' questions
Solid wood or board, oiled or lacquered, how do I look after my table. Answers that build trust.
An example week.
How Pipeflow could plan a week for you.
Monday: The drawing behind the job
A photo of the hand sketch or the on screen design for a current project, without customer details. It shows that every piece is thought through first and then built.
Wednesday: The surface in raking light
A close up of brushed oak or oiled walnut with light from the side. Wood is all about touch, and a good detail photo lets you almost feel it.
Friday: The workshop after hours
A photo of the tidy workshop with the machines in the evening light. A calm end to the week that shows order and care are part of the craft.
Three ideas for joiners.
- 01
Oiled or lacquered
Two finishes photographed side by side, with honest pros and cons. You hear this question all the time.
Example Oiled wood feels natural and small scratches are easy to fix. A lacquered surface stands up better to stains, but repairs take more work. What matters more to you?
- 02
The alcove nobody used
Before: the empty corner under the sloping ceiling. After: the fitted wardrobe. Made-to-measure work makes sense at a glance.
Example There used to be nothing but dust under this sloping ceiling. Now shoes, jackets and the hoover fit in, planned to the centimetre. #madetomeasure #loftspace
- 03
Tools with a story
An old plane or chisel from the workshop, photographed on the workbench. Shows craft and attitude.
Example This plane is older than our workshop and still gets used. Some jobs are simply best done by hand. 🪵
Tips for joiners.
Take the before photo first
Before you remove the old kitchen or measure the empty alcove, quickly take a photo. Without a before picture, a beautiful after is only half as impressive.
No flash on wood
Wood grain looks best when light falls from the side, for example through the open workshop door. The phone flash makes surfaces look flat and shiny.
Ask at handover
Finished furniture stands in private homes. Ask at handover whether you may take a photo, and make sure no family pictures or house numbers are visible.
Name the wood and finish
Say which wood and which finish you used. Anyone looking for a table wants to know whether it is oak, ash or Swiss stone pine, and that is exactly what sets you apart from the furniture store.
How Pipeflow helps.
From your website
Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.
With images
Photos from your website, your own photos, AI images or text tiles in your colours.
You approve
Nothing goes out until you approve it. You can edit, ask for a rewrite or pause at any time.
FAQ.
Can Pipeflow use photos of my finished furniture?
Yes. Pipeflow uses photos from your website or images you upload yourself. If people are in them, Pipeflow asks for consent first.
I hardly have any photos. Will it still work?
Yes. Pipeflow can create text tiles in your colours or AI images, for example for care tips or questions about wood. You can add real workshop photos at any time.
Will anything go online without me seeing it?
No, not as long as approval is switched on. You see every post beforehand and can change it, ask for a rewrite or add your own photo.
Is Instagram worth it if my customers tend to be older?
Older customers look at businesses online too, often via their children or grandchildren. And people who will furnish a kitchen or a house in a few years are already looking on Instagram today. A well kept profile does no harm with any age group.
Should I also show when something goes wrong?
A split board or a measuring mistake you fixed can be endearing if you explain how you solved it. It shows honesty and skill at the same time. Just don't complain about customers or suppliers while doing so.
Can I show furniture built to an architect's designs?
Ask the architecture practice and the customer first, and name the practice in the post. Both sides are often pleased to be mentioned, and for you it is a good chance to show the collaboration.
What does Pipeflow cost?
Pipeflow is in its pilot phase. You can try it free.