PipeflowYou cannot see electricity. You can see your work.
Every week Pipeflow uses your website to plan posts about installations, safety and technology for Instagram and LinkedIn. You approve.
Last updated:
See the little T on your residual current device? Press it regularly. If it does not trip, give us a call. #RCD #tip
Example of a text tileWhy it usually gets left undone.
The work disappears into the wall
Cables, boxes and distribution boards become invisible once the wall is plastered. That is exactly why you need to show what is behind it.
The phone rings anyway
Many electrical businesses have enough work but too few people. Social media helps most of all with finding skilled workers and apprentices.
Technology is hard to explain
RCDs, wallboxes, smart homes: customers do not understand much of it and still do not ask. Short explanations build trust.
Where the topics come from.
From the fuse box
Before: the old fuse box. After: the clean new distribution board. Order that experts and laypeople recognise at once.
From safety
Why the RCD should be tested, what power strips can handle, when a cable needs replacing.
From new technology
Car charging points, smart lighting, connecting a solar power system. Topics customers have questions about right now.
An example week.
How Pipeflow could plan a week for you.
Monday: The plan before the first cable
A photo of the electrical plan for a new build with sockets and switches marked in. It shows that good electrics start at the desk, and people building a home feel taken seriously.
Wednesday: Sockets nobody thinks of
A photo of a socket in the hallway for the vacuum cleaner or next to the bed for charging, with the question of where followers are missing one. An everyday topic that gets comments and is a reminder to plan when renovating.
Friday: Fairy lights without the risk
During Advent, a photo of a lit up house front with tips on outdoor fairy lights and extension cables. In summer this slot suits power for the garden and terrace.
Three ideas for electricians.
- 01
Power strip at its limit
An overloaded power strip as a warning example, plus a short tip. Everyone knows it from their own home.
Example Fan heater, kettle and toaster on one strip? No circuit copes well with that for long. Big appliances belong on their own socket.
- 02
Channels before plastering
Freshly laid cables and boxes in the shell before they disappear. Shows care that nobody will see later.
Example In a few days all of this will be plastered over. That is why we photograph every cable beforehand, so it is clear later where it is safe to drill. #newbuild #electricalinstallation
- 03
The charging point in the garage
An installed wallbox with a neatly laid supply cable. A current topic many people have questions about.
Example This charging point now hangs in the garage and charges overnight. Before installing, we always check that the house connection and cables can handle it. ⚡
Tips for electricians.
Tips with a clear limit
Tips like testing the residual current device are good, instructions for connecting things yourself are not. With every tip, say where the work of a qualified electrician begins, so nobody starts tinkering with the consumer unit.
Tidy the frame
A photo with cable offcuts on the floor looks sloppy, even if the work is flawless. Take two minutes, clear the frame and only then take the picture.
Collect questions from the job site
For one week, note down what customers ask you on site. Each of those questions is a post that reaches exactly the people wondering the same thing.
Funding only with a reference
With solar panels or charging points, many people ask about funding. Refer to the official bodies instead of naming amounts or deadlines, because they change frequently.
How Pipeflow helps.
From your website
Pipeflow reads what you offer and plans posts from it. No website? A few sentences about your business are enough.
With images
Photos from your website, your own photos, AI images or text tiles in your colours.
You approve
Nothing goes out until you approve it. You can edit, ask for a rewrite or pause at any time.
FAQ.
Can Pipeflow use photos from building sites where customers can be seen?
If people can be seen in a photo, Pipeflow asks for consent before it is used. Photos of distribution boards and cables without people skip this step.
Can I stop certain words from appearing?
Yes. You can set words that should never appear, as well as required details. Pipeflow checks every post for them before publishing.
Does Pipeflow reply to enquiries that come in under the posts?
No. Pipeflow plans and publishes posts. You answer comments and messages yourself, so the contact with your customers stays with you.
How do I show smart home tech without it getting too technical?
Show the effect, not the wiring: the light that dims in the evening, the blind that comes down when the sun is out. A photo of the room and one sentence about everyday life explain more than any circuit diagram.
Should I show photos of old, dangerous installations?
Yes, if the customer agrees and nothing personal is visible. Pictures of scorched plugs or old fabric covered cables make clear why an inspection makes sense. Stay factual and don't scare people.
How do I find apprentices through social media?
Show what an apprentice really does with you, and with consent let them appear themselves. Young people look on Instagram, parents and teachers more on LinkedIn. What matters is a clear note on how to get in touch, for example for a taster apprenticeship.
What does Pipeflow cost?
Pipeflow is in its pilot phase. You can try it free.